Has the motion picture industry become the newest outlet for pharmaceutical product advertising? And as part of that promotion will the viewing audience understand that Seroquel, one of the most powerful mind-altering drugs in psychiatry’s arsenal, has been dubbed the pharmaceutical equivalent of a chemical lobotomy? The recently released Silver Linings Playbook, for example, in an apparent attempt to legitimize the alleged mental illness bipolar disorder, and also convince the audience that psychiatric medication is the necessary treatment, not only specifically mentions Seroquel but also provides a close up of the actual pill.