Selling Sickness—How Big Pharma “Sells” Diseases to Move Drugs
Recently some of the nation’s top researchers, clinicians and scientists convened in Washington D.C. for the first annual Selling Sickness conference–examining how Pharma “sells” diseases to move the medications intended to treat them. Examples of Pharma’s disease-mongering business model abound, especially since direct-to-consumer advertising began in the late 1990’s.